[:en]The video introduces the nature and culture of Iiyama City, with very magnificent music in the background. The video has no narration nor any onscreen text, but it really appeals to you, and makes you realize that the city makes the beautiful nature one of its selling points.



Iiyama City is located in the north-eastern part of Nagano Prefecture. It is a place with plenty of nature, and plenty of mountain ranges running from the east to the west, especially near Iiyama Basin, which stretches out downstream of Chikuma River. The area is known for having heavy snowfall and harsh cold winters, but the city has plenty of prospering resort industry that takes advantage of it. The town was built as the castle town of Iiyama Castle, which is a castle that was built as the frontline base for the feudal lord Uesugi Kenshin’s military camp during the battles of Kawanakajima, which is one of the most famous battles of the Sengoku period. The computers and monitors, that were produced by an electric manufacturer that was born in Iiyama City, were known for the “iiyama” brand. Nowadays, it has become a different company, but the same brand name is still used.


Access to Iiyama

Arriving by plane:

There are no planes from Haneda Airport.

To Shinshu-Matsumoto Airport, it takes approx. 1 hour 30 min. from New Chitose Airport, approx. 1 hour 50 min. from Fukuoka Airport, and approx. 1 hour from Itami Airport. Approx. 1 hour by bus from Matsumoto Airport to Matsumoto Station with a transfer at Matsumoto Bus Terminal. Approx. 50 min. from Matsumoto Station to Nagano Station by a JR limited express train. Approx. 45 min. from Nagano Station to Iiyama Station by a local train via the Shinano Railway Kita-Shinano Line.

Arriving by train:

Approx. 1 hour 40 min. from Tokyo Station to Iiyama Station by a Shinkansen train.


Must-see Spots to Visit When Visiting Iiyama City

Madarao Kogen

A plateau with an elevation of 1,000 meters, that spans from Iiyama City to Myōkō City, Niigata Prefecture. It is known as a resort that focuses on skiing, and many people visit the area, especially to visit “Madarao Ski Resort”. “Madarao Kogen trekking trail”, which has beautiful scenery, is also very popular. There are over 50 km of courses that go around places like Numanohara Wetlands and Nozomi Lake, allowing you to experience the plentiful nature of Iiyama City to your heart’s content.


Must-eat Dishes to Order When Visiting Iiyama City


Iiyama City produces the most asparaguses in the whole Japan. Iiyama City has a climate where the difference in temperature between day and night, and the seasonal changes are very clear, which is suited for growing asparagus. The deep green color and sweet taste are what makes it popular. You should try it together with other local specialties, like rice and mushrooms.


Must-get Souvenirs to Buy When Visiting Iiyama City


Local sake from Iiyama City is made from delicious water that flows out of the many mountains, and delicious rice that has been brought up in beautiful nature. It is a very highly-rated sake. One of the key elements that is required to make delicious sake is the harsh cold winter in Iiyama City. Famous sake brands include “Mizuo” and “Hokkō Masamune”.


The winter may be harsh and cold, but the beautiful nature, delicious food, and resorts that exist because of the harsh cold winter give people a lot to enjoy in Iiyama City.